How do I fix Facebook/Instagram authentication errors when launching ads?

Last updated: October 14, 2025

Context

When attempting to launch ads through AdManage.ai, users may encounter various authentication errors related to their Facebook or Instagram accounts. These errors typically indicate that the access token has expired or permissions need to be refreshed. Common error messages include "Facebook API Token Error," "Missing Shop Link," or notifications about using old Instagram accounts.

Answer

To resolve authentication issues, follow these steps:

  1. Go to AdManage.ai Teams page

  2. Click the "Re-authenticate Meta" button

  3. When re-authenticating:

    • Click "Edit previous settings" to ensure all necessary permissions are selected

    • Make sure to select all required Facebook pages and Instagram accounts

    • If you're updating an existing workspace, toggle "Override Workspace" to prevent creating a new workspace

  4. After re-authentication, if you still see permission issues:

    • Click on the Facebook or Instagram logo in the ad launch interface

    • Click the refresh icon next to your accounts to get the latest IDs

    • Re-select your Instagram account (the account ID should start with "17...")

If you're still experiencing issues after following these steps, ensure that:

  • Your Facebook user has the necessary page access permissions

  • You've accepted all required Meta Business Tools terms, including custom_audience permissions

  • The workspace owner has properly authenticated the account

Interface showing Facebook page reconnection options and settings