Guide to Configuring Collection Ads in AdManage

Last updated: February 18, 2026

Collection ads allow advertisers to showcase multiple products from a catalog within an immersive "Instant Experience" on mobile devices. This guide outlines the technical steps required to enable and launch these ads within the AdManage platform.

1. Enable Collection Ads in Settings

Before launching a Collection Ad, the feature must be activated within your account defaults.

  1. Navigate to the Settings page in the sidebar.

  2. Click the Defaults button (identified by the engine icon).

  3. Locate the Launch Settings section.

  4. Toggle the Collection Ads switch to On.

  5. Click Save to apply the changes.

2. Catalog Integration

Collection ads require a connection to an existing product catalog to populate the ad gallery.

  1. In the same Defaults section where the toggle was enabled, locate the Catalog dropdown.

  2. Select the appropriate Meta Catalog for your products.

    • Requirement: The catalog must already be configured and populated within your Meta Commerce Manager account.

3. Launching the Campaign

Once the configuration is complete, you can proceed to the launch workflow.

  1. Go to the Launch Page. The "Collection Ads" option will now be visible.

  2. Select a Facebook Ad Set that uses a "Shop" destination.

  3. Upload your primary Media (video or image) and enter your Ad Copy.

  4. The system will automatically generate the Collection Ad and its associated Instant Experience.

Technical Specifications and Notes

  • Destination Requirements: Ensure your ad sets are configured for shopping destinations; otherwise, the Collection Ad format may not be compatible.

  • Product Sets: You may select specific product sets within your catalog to refine which items appear in the ad gallery.

  • System Update: Recent technical issues regarding ad categorization have been resolved. Ads will now correctly upload as the "Collection-Ads" format rather than "Single" image/video ads.